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Finance Forward Blog

Our Favorite Accounting Software for Small Businesses

Best Accounting Software for Small Business Owners

Using the right software can provide a substantial edge for small businesses. The right toolkit can help you streamline your operations, enhance financial management, and drive growth. Based on our own experience with various platforms, we've compiled a list of our top three accounting tools for small businesses. These are the platforms we recommend to all of our clients.

QuickBooks Online: A Comprehensive Accounting Tool

QuickBooks Online stands out as a favorite among our clients due to its intuitive interface and extensive range of accounting features. This cloud-based platform enables business owners to manage their finances from anywhere, offering seamless access and real-time financial insights.

Key Features:

  • Easy Setup and Accessibility: QuickBooks Online is designed for simplicity, making it easy for businesses to get started and access their financial data from any device.

  • Expense Tracking: Efficiently track and categorize expenses, which helps maintain accurate financial records and simplifies tax preparation.

  • Invoice Management: Create professional invoices, monitor payments, and manage your accounts receivable process with ease.

  • Real-Time Reporting: Obtain a clear understanding of your business's financial health through customizable reports and dashboards that provide real-time insights.

QuickBooks Online is a scalable, affordable solution that grows with your business, offering the tools you need to manage your finances effectively.

Gusto: A Robust Payroll Solution

Managing payroll can be complex and time-consuming, but Gusto simplifies the process with its user-friendly payroll software. As our top choice for payroll solutions, Gusto has proven to be reliable and effective for many of our clients.

Key Features:

  • Automated Tax Compliance: Gusto manages all payroll tax calculations and filings, ensuring compliance with local, state, and federal regulations and minimizing the risk of errors and penalties.

  • Employee Benefits Management: Easily administer employee benefits, including health insurance and retirement plans, simplifying the process for both employers and employees.

  • Direct Deposit and Paychecks: Streamline payroll processing with options for direct deposits or printed paychecks, ensuring timely and accurate payments.

  • Time Tracking and PTO Management: Seamlessly track employee hours and manage paid time off requests, ensuring accurate payroll calculations and compliance with labor laws.

With Gusto, you can concentrate on growing your business while leaving the complexities of payroll to the experts.

BILL: A Financial Operations Platform

Effective accounts payable and receivable processes are essential for maintaining healthy cash flow. BILL, our recommended financial operations platform, is designed to streamline these processes, ensuring faster payments and better cash flow management.

Key Features:

  • Streamlined Payments: Manage and schedule payments to vendors, contractors, and suppliers efficiently, ensuring timely and accurate transactions.

  • Invoicing and Collections: Create professional invoices, track payments, and automate follow-ups for outstanding invoices, improving cash flow and reducing time spent on collections.

  • Cash Flow Management: Gain visibility into your cash flow with real-time reporting and forecasting tools, enabling informed decision-making and future growth planning.

  • Integrations: BILL integrates seamlessly with popular accounting software, such as QuickBooks Online, providing a unified financial management experience.

By using BILL, you can optimize your financial operations, reduce manual tasks, and focus on growing your business with confidence.


At J. Hall & Company, we are dedicated to equipping our clients with the best tools and resources to support their success. By integrating these powerful software solutions into your operations, you can streamline your processes, gain valuable insights, and make informed decisions to drive your business forward.

If you prefer a more hands-off approach, we offer a comprehensive, white-glove service where we handle everything for you. Our team manages all filings, day-to-day accounting tasks, and financial operations, allowing you to focus on your core business activities. Our clients can choose to be as involved as they wish, with full transparency and access to all financial data at all times. Whether you want to oversee every detail or leave it entirely to us, we strive to ensure that your accounting needs are met with the highest level of professionalism and care. Contact us today to learn more about how we can help you leverage the best accounting and finance tools for your small business!